EOC Week 2: Boston Consulting Group-Video Game Market

When it comes to video game systems, I tend to get a little nostalgic. I grew up with Nintendo and Sony. My life revolved around names such as Zelda, Mario and Final Fantasy. So when it comes to their markets, I would always like to see them flourish. I mean, who doesn't? But in the marketing world, there's the star, the question mark, the dog and the cash cow, and as much as I want them to be Stars, this tends to not be the case.