Monday, August 8, 2011

EOC Week 5: Social Networks and Job Hunting

Being an avid Facebook user, I'd like to say I know the in's and outs of the site. But also seeings how much of my family are avid users as well, I keep some of my thoughts strictly for Twitter, and even more personal one's for Tumblr. Obviously, I've had my run at the social media circuit. However, I have to admit that I am, to an extent, glad for the censorship on Facebook as awhile ago, I heard about potential employers searching it in the employment process. According to an article from the Wall Street Journal, "Matt Mund, Monster.com's vice president of product management, acknowledged that Facebook as a recruiting platform is growing rapidly." The article continues on about apps being made through and about facebook as a recruiting mechanism. In another article from our textbook, it talks about finding brand ambassadors. "Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles. They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates." And thinking about it, this makes perfect sense. You want to find someone who already likes the company and product you are making, so when the latest and greatest is being released, the "test subjects" for the product should be be people who both enjoy and understand what they are dealing with. It just goes to show how much of a fundamental attribute social mediums have become to our society. The importance of them in our day to day lives, and now, even our careers.